The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week in Public Affairs: 23 October 2020

/ October 23rd 2020 / Noa Cohen

We have many ongoing workstreams, so know that even if we don’t highlight them in this weekly roundup, there’s a lot going on across all our policy areas. Think of the below as a ‘top three’ for the week.

Government Engagement

The AA submitted an industry response to the Department for Digital, Culture, Media and Sport’s COVID Hub, which is surveying the current economic impact of the pandemic on sectors within its remit. The response collated views from members on the impact of C-19, and Brexit, and highlighted key industry asks for Government between now and April 2021. Among these are an extension of the Trade Credit Reinsurance scheme, a data adequacy Agreement with the EU, and business rates relief for the OOH sector. Thank you to members who fed in.

AA Council

AA Council met earlier this week with a jam-packed agenda. This meeting covered the ASA’s five-year strategy; the ASA’s funding challenges; the three pillars of the AA’s strategic plan (climate, trust, and inclusion);HFSS advertising; the impact of COVID; and economic forecasts for the industry.


The AA’s Climate Action Steering Group met for the second time this week to discuss the upcoming publication of the AA’s climate action report and the launch of the new Ad Net Zero initiative on 18 November (click here to register). The report includes a 5-point action plan which aims to help business and organizations across the industry reach real net zero by 2030.

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