The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week in Public Affairs: 26 June 2020

/ June 26th 2020 / Noa Cohen

Regular readers of this weekly update will have noticed an emerging pattern. We have several overarching key areas in which the Public Affairs team engages with both government and industry; such as climate change, food advertising, and European relations (among others). Within these areas there are a multiplicity of smaller issues, projects and ongoing developments. Hence there tends to be frequent repetition of areas of focus, but the content differs. Some of our big areas of focus this week included:

European Affairs

On Thursday we hosted our monthly call with European partners from across the advertising and media industries. This month’s focus was on the roadmaps published by the European Commission on consumer information, the Digital Services Act and the return of Brexit to the agenda.

We also submitted a response to the Lords EU Services Sub-Committee Inquiry into the future UK-EU relationship on professional and business services.


Both Climate Action Working Groups (one general, one media agency focused) met this week to continue their work on examining and reducing the industry’s carbon footprint. There are several different workstreams involved, but all roads lead towards the Climate Action Report, which will be published this Autumn.

Government Engagement

The Department for Business, Energy and Industrial Strategy (BEIS) has launched a series of economic recovery roundtables in the wake of the COVID-19 crisis. The AA has submitted a response to questions on five themes: the future of industry and how to accelerate innovation, green recovery and capturing economic growth opportunities, backing new businesses, levelling up opportunities, and how to win and retain more high-value internationally mobile investment for the UK. This work will continue through our involvement in the Professional and Business Services Council.

We are also in the process of establishing a working group to explore the feasibility of Government support for industry training schemes that to help re-skill redundant workers and provide skills for people just entering the industry.

Body Image

We also submitted a response to the Women and Equalities Committee inquiry into body image. Credos, the ASA and Media Smart have all produced a plethora of important resources on this issue, from research and best practice guidance, to educational resources for children.

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