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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
How can the industry push for progress on equality and inclusivity?
Lorraine Jennings, Director of Wellbeing Services & Culture Change at NABS offers practical tips towards helping an equal and inclusive culture.
Why Don’t People Trust Ad Folk? And Should We Even Care?
As ‘ad executives’ linger at the bottom of the Ipsos MORI poll, we speak to people from across the industry to find out what they make of this lack of trust.
What we learned about UK ad spend from GroupM’s 2020 media report
WPP agency GroupM has released its annual end-of-year forecast report detailing the biggest trends in media buying. Naturally, 2020 has offered up a lot more talking points than some of its previous iterations.
Christian Juhl interview: ‘Group M should look more like a software company’
TV is still ‘best place’ to reach people at scale.
Group M forecasts UK ad downturn will be less severe than feared
The UK market will ‘only’ shrink by 4.4% this year, the WPP agency group says, having witnessed a dramatic reversal in performance this year for online display advertising.
Junior job market facing ‘crisis’ as companies hit brake on hiring
UX roles and health writer positions become among the most desirable in advertising and marketing.
How do you solve a problem like… finding new ways to talk about sustainability?
Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, they tell us how brands can cut through the sustainability noise.
Comscore’s CEO Bill Livek looks at how measurement is evolving to fit the next generation of media.
Don’t believe the doom mongers, trust in ads is not declining
Marketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Global Ad Trends: The State of the Industry 2020/21
A review of global advertising investment, media consumption and CPM inflation.
Agency models holding back digital transformation for brands, CMO survey warns
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
Campaign Tech Awards 2021 will recognise diversity and change champions
New Tech Diversity Advocate prize will reward someone who has pushed forward the issues of diversity and inclusion over the last year.
5 questions with Patrick Affleck, Havas Media Group’s new UK CEO
Affleck reflects on his experience moving agencies mid-pandemic and why he decided to make the jump, reveals his thoughts on ethical advertising, and considers whether the industry’s predominant pitch process is still fit for purpose.
Let’s Get Advertising Tracking to Real Net Zero Now
Stephen Woodford, chief executive of the Advertising Association, outlines the action companies need to take to help UK advertising achieve net zero carbon emissions by 2030.
Co-op recruits junior Noel and Liam Gallagher for Christmas campaign
Co-op’s Christmas ad follows a literal band of brothers as they busk to Oasis in an ad, created by Lucky Generals, that celebrates a sense of community on the high street.
Junior ad talent faces a lack of opportunities as hiring stalls
An absence of opportunities is threatening to throw the job market for junior advertising and marketing professionals into ‘crisis’ according to a new report.Recruitment firm Aquent’s 2021 Salary Guide paints a bleak picture for those trying to get a foot in the door, with the number of junior hires collapsing 29%.
Put aside the grand mission statements and learn from the brands born with purpose
It is not a competition that can be won and consumers will appreciate honesty when you’re not yet where you want to be.
10 Years of Ritson: His 10 biggest articles
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.
Louder Than Words: The Art Of Music Video Typography
Nice Shoes’ Stefan Woronko talks LBB through the craft of his iconic music video typography, taking inspiration from Mad magazine, and the simple joy of Helvetica
Logging on for lessons in language & audience research
Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2.
Coca-Cola crowned this year’s most effective Christmas ad
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
How will marketers persuade the public to take the coronavirus vaccine?
With a Covid-19 vaccine around the corner, healthcare agencies are gearing up to battle misinformation and human nature in aid of a vast vaccination programme. WPP Health Practice, FCB Health Europe and Digitas Health share how they‘re aiming to harness social networks, influencers and traditional advertising tactics to get the job done.
Unilever to test four-day working week in NZ ahead of possible global rollout
Employees will slash their working hours by 20% on the same payroll.
Logging on for lessons in language & audience research
Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2.
IPA names VCCP’s Julian Douglas as next president
Julian Douglas, the vice chairman of VCCP will take over from Nigel Vaz, global chief executive of Publicis Sapient in March.
Snoop Dogg takes doggystyle to dizzying new heights in Just Eat’s Christmas ad
Watch Snoop Dogg in Just Eat’s new Christmas advert, featuring a rapping dog puppet.
Creative Equals and Campaign’s diversity tracker returns to measure Covid-19 impact
This is the second Inclusion Pulse survey that Creative Equals and Campaign have launched to monitor Covid-19’1 impact on diversity within the communications industry.
Two UK retail giants face a tough winter, LBB speaks to people from across the industry about the insights that might come from the catastrophe.
Press Gazette survey shows massive transformation in the global news media business
The UK’s Press Gazette has listed the world’s top news media companies, a huge transformation on the global news media business.
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