In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Londoncentric adland: 85% of staff at big six agency groups are based in capital
The London-centric nature of the UK ad industry has been revealed in new research by Campaign.
Junior adlanders pen open letter to address D&I “inconsistencies”
Three junior creatives and marketeers have issued an open letter calling on the advertising industry to address “inconsistencies” between its words and actions in its recent efforts to address diversity and inclusion.
More joy and optimism in advertising will help us through new lockdown
Joy and optimism are in short supply as the UK ad industry braces another six months of working from home to counter the Covid-19 pandemic. The October issue of Campaign hopes to be an antidote to the gloom.
‘Things feel like they are rallying’: TV adspend set to begin recovery in October
Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters expect the TV market to turn a corner this month.
Power 100 2020: Meet marketing’s superheros
Power 100’s marketers are united in the way they have adapted with superhuman speed and agility to the unique environment brought about by Covid-19 and are facing the future, ready and able to take on new challenges, Simon Gwynn writes.
Covid-19 forces brands to ‘step up’ with strategic approach to societal issues
Brands are taking a more strategic and holistic approach to social and environmental issues, putting pressure on NGOs not to focus on one issue to the exclusion of everything else.
Les Binet unveils share of search metric with 10 key findings
Effectiveness guru Les presents fast, cheap, predictive share of search metric to EffWorks Global 2020 Conference.
Purpose Disruptors launches measure to link profit to carbon output
Initiative, led by figures from Iris and Elvis, introduces “return on C02e” as a metric for evaluating campaigns.
Boots, EA Sports, Lloyds Bank and more shortlisted for Channel 4 Diversity Award
Learn who who has been shortlisted for Channel 4’s Diversity in Advertising Award, which our very own Commercial Director, Sharon Lloyd Barnes, will be judging.
Spotify wins Sales Team of the Year at Media Week Awards finale
Congratulations to our member Spotify for being crowned Sales Team of the Year at the 2020 Media Week Awards!
BBH and MediaCom win IPA Effectiveness Grand Prix for Tesco revival
Publicis Groupe creative shop wins top prize second time in a row, following 2018 success for Audi.
The Drum’s new manifesto