The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ October 16th 2020 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Londoncentric adland: 85% of staff at big six agency groups are based in capital

The London-centric nature of the UK ad industry has been revealed in new research by Campaign.

Junior adlanders pen open letter to address D&I “inconsistencies”

Three junior creatives and marketeers have issued an open letter calling on the advertising industry to address “inconsistencies” between its words and actions in its recent efforts to address diversity and inclusion.

More joy and optimism in advertising will help us through new lockdown

Joy and optimism are in short supply as the UK ad industry braces another six months of working from home to counter the Covid-19 pandemic. The October issue of Campaign hopes to be an antidote to the gloom.

‘Things feel like they are rallying’: TV adspend set to begin recovery in October

Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters expect the TV market to turn a corner this month.

Power 100 2020: Meet marketing’s superheros

Power 100’s marketers are united in the way they have adapted with superhuman speed and agility to the unique environment brought about by Covid-19 and are facing the future, ready and able to take on new challenges, Simon Gwynn writes.

Covid-19 forces brands to ‘step up’ with strategic approach to societal issues

Brands are taking a more strategic and holistic approach to social and environmental issues, putting pressure on NGOs not to focus on one issue to the exclusion of everything else.

Les Binet unveils share of search metric with 10 key findings

Effectiveness guru Les presents fast, cheap, predictive share of search metric to EffWorks Global 2020 Conference.

Purpose Disruptors launches measure to link profit to carbon output

Initiative, led by figures from Iris and Elvis, introduces “return on C02e” as a metric for evaluating campaigns.

Boots, EA Sports, Lloyds Bank and more shortlisted for Channel 4 Diversity Award

Learn who who has been shortlisted for Channel 4’s Diversity in Advertising Award, which our very own Commercial Director, Sharon Lloyd Barnes,  will be judging.

Spotify wins Sales Team of the Year at Media Week Awards finale

Congratulations to our member Spotify for being crowned Sales Team of the Year at the 2020 Media Week Awards!

BBH and MediaCom win IPA Effectiveness Grand Prix for Tesco revival

Publicis Groupe creative shop wins top prize second time in a row, following 2018 success for Audi.

The Drum’s new manifesto 


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