The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ October 23rd 2020 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

AA report finds 22% of UK ad agencies increased export revenues after Covid-19

Our new report – Powering up UK Advertising Exports – in partnership with Credos and conducted by PwC highlights how exporting endeavours can fuel business growth while reducing dependency on the UK’s domestic markets.

New-business market improves as clients move out of crisis mode

The decreasing rate of new-business appointments is beginning to ease with a 24.8% year-on-year fall over the first nine months of the year, the latest AAR New Business Pulse shows.

IPA Bellwether: budgets still down sharply but marketers dare to hope for better

Marketers far more likely to be optimistic about their own company’s prospects than three months ago.

C4 and Nationwide reunite for ad break highlighting abuse of customer-facing staff

The film produced by The Outfit features real staff members from Nationwide, Co-op and Network Rail, overlaid with recordings of abuse and violence.

Cannes Lions launches digital masterbrand

Cannes Lions has created a digital masterbrand called Lions in a bid to champion creativity as the brand attempts to expand its International Festival of Creativity into a year-long platform.

‘It benefits everyone’: how brands & agencies can create an authentic culture of belonging

Saatchi & Saatchi’s managing director Sarah Jenkins shares three pillars to help businesses create a culture of belonging, built on a proper measurable and sustainable strategy.

Survival of the most co-operative

Omar Oakes says Covid-19 has sparked a succession of collaborative partnerships.


BBC Radio Berkshire

Our Communications Director, Matt Bourn, spoke on BBC Radio Berkshire about what we might expect to see this festive season. Listen from around 3:36:30.

Should brands hold back on the blockbuster Christmas ad?

Gurjit Degun asks if 2020 is the right year to spend big.

Matt Charlton: can adland hit the right note this Christmas?

Matt Charlton discusses hitting the right tone with Christmas ads this year and his opinion on the best approach.

Here’s what the 2020 Christmas ads will look like

This HuffingtonPost UK piece looks at what’s to come from John Lewis, M&S and more.

Coca-Cola signs up Jojo Rabbit director Taika Waititi for Christmas ad

The campaign has been created by Wieden & Kennedy and tells the story of a girl wanting to spend time with her father who has to work during the festive season.

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