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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
AA report finds 22% of UK ad agencies increased export revenues after Covid-19
Our new report – Powering up UK Advertising Exports – in partnership with Credos and conducted by PwC highlights how exporting endeavours can fuel business growth while reducing dependency on the UK’s domestic markets.
New-business market improves as clients move out of crisis mode
The decreasing rate of new-business appointments is beginning to ease with a 24.8% year-on-year fall over the first nine months of the year, the latest AAR New Business Pulse shows.
IPA Bellwether: budgets still down sharply but marketers dare to hope for better
Marketers far more likely to be optimistic about their own company’s prospects than three months ago.
C4 and Nationwide reunite for ad break highlighting abuse of customer-facing staff
The film produced by The Outfit features real staff members from Nationwide, Co-op and Network Rail, overlaid with recordings of abuse and violence.
Cannes Lions launches digital masterbrand
Cannes Lions has created a digital masterbrand called Lions in a bid to champion creativity as the brand attempts to expand its International Festival of Creativity into a year-long platform.
‘It benefits everyone’: how brands & agencies can create an authentic culture of belonging
Saatchi & Saatchi’s managing director Sarah Jenkins shares three pillars to help businesses create a culture of belonging, built on a proper measurable and sustainable strategy.
Survival of the most co-operative
Omar Oakes says Covid-19 has sparked a succession of collaborative partnerships.
CHRISTMAS ADVERTISING IN THE MEDIA
Our Communications Director, Matt Bourn, spoke on BBC Radio Berkshire about what we might expect to see this festive season. Listen from around 3:36:30.
Should brands hold back on the blockbuster Christmas ad?
Gurjit Degun asks if 2020 is the right year to spend big.
Matt Charlton: can adland hit the right note this Christmas?
Matt Charlton discusses hitting the right tone with Christmas ads this year and his opinion on the best approach.
Here’s what the 2020 Christmas ads will look like
This HuffingtonPost UK piece looks at what’s to come from John Lewis, M&S and more.
Coca-Cola signs up Jojo Rabbit director Taika Waititi for Christmas ad
The campaign has been created by Wieden & Kennedy and tells the story of a girl wanting to spend time with her father who has to work during the festive season.
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