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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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This week: UK Advertising in the Media

/ September 25th 2020 / Matt Bourn

We’re excited to share the first in a new weekly series where we will pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Boris Johnson’s latest clampdown leaves the ad industry reeling – what now?

Boris Johnson said the country had reached “a perilous turning point” as he set out tighter Covid-19 restrictions for individuals and businesses. Find out what the ad industry thinks, including comment from Advertising Association Chief Executive Stephen Woodford.

Adland calls for extra govt support because of new Covid restrictions

UK ad industry leaders have warned that the government’s decision to tighten social-distancing rules because of a second wave of coronavirus infections poses a threat to economic recovery. Includes comment from Advertising Association Chief Executive Stephen Woodford.

Adland bosses: U-turn on return to offices is ‘disappointing’ and ‘a blow’

Adland leaders discuss the government’s latest stance on working from home ‘if you can’, with many opting to keep their doors open for employees that need to come into the office.

Bake Off helps Channel 4 grab biggest audience of 2020 with eight million viewers

Channel 4 has nabbed its biggest audience of 2020 so far with the first episode of the latest series of The Great British Bake Off.

Don’t write off the office, reimagine it – Campaign

Gideon Spanier says that at their best, offices are creative spaces where the sum is greater than the parts.

The Drum to celebrate the value of agencies with Agencies4Growth Festival

The Drum is launching Agencies4Growth, a week-long digital festival celebrating the power of agencies to support businesses, next month.

ITV wins plaudits for anti-racism ad in support of Diversity – Campaign

Gideon Spanier discusses ITV’s anti-racism ad, by Uncommon Creative Studio, in support of dance group Diversity, following complaints about its Black Lives Matter-themed performance on Britain’s Got Talent.

Race and the Oscars // Shades of Farrow & Ball

Dominic Mills reaches for his Farrow & Ball colour chart as he considers skin tones, Elephant’s Breath, and what it all means for industry awards programmes.

The reinvention of media planning

Nick Manning assesses the opportunities for cross-media measurement and responsible attention.

Mark Hamill and Sir Patrick Stewart battle it out over what’s for dinner for Uber Eats’ new platform

This last one is for all fans of Star Wars & Star Trek! The Special Group launched new TV spots featuring the superstar icons embodying one of the longest-running cultural debates of all time – which beloved franchise is better.

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