The owner of Cannes Lions, Ascential, has backed the campaign with support for timeTo through digital signage advertising in the Palais throughout the week.
A special timeTo session will run in Le Jardin de Clear Channel on Wednesday, June 19, 2-3pm with speakers including Helen Calcraft, Founder, Lucky Generals, Alice Archer, Director of Communications, IPG Mediabrands EMEA, Ollie Easthope, RAPP and Stephen Woodford, Chief Executive, Advertising Association.
At the time of writing, support for timeTo at Cannes has also been committed from publishers with activity in The Drum Arms and on the Little Black Book beach, as well as through editorial and advertising inventory support from mediatel and Creative Brief.
The latest Where Do You Draw The Line? campaign continues to draw on timeTo’s research last year into sexual harassment levels in the UK advertising and marketing industries.
It comes as the initiative has now been endorsed by 204 companies, including Microsoft Advertising, Hearst UK and The Leith Agency.
Helen Calcraft, Founding Partner, Lucky Generals, said: “We know alcohol, evening events and travel away from home are our highest risk areas. Cannes is a unique industry moment where we see the best of creativity the industry has to offer