UK Young Lions Winners: Design

Our UK Young Lions competition this year was based around our diversity and inclusion initiative. We want UK advertising to be the creative industries’ most progressive sector in recruiting, retaining and developing the most inclusive workforce. Our Young Lions in this category were asked to create a compelling visual identity to support the Advertising Associations diversity and inclusion hub. You can see the full competition brief here.

Lilia Franca Quinaud and Mario Pimenta of Jones Knowles Ritchie took the prize for Design with their ‘All In’ campaign which is flexible and adaptable to multiple different audiences. View their work here.

Lilia Franca Quinaud, Senior Designer, Jones Knowles Ritchie

Lilia was born in Belo Horizonte, Brazil and currently works at Jones Knowles Ritchie in London. She believes in the power of storytelling and has a passion for anything creative. When not working, you can find her binge-working the next best documentary from her couch.

Mario Pimenta, Designer, Jones Knowles Ritchie

Mario is an enthusiastic graphic designer, born and raised in Rio de Janeiro, currently working at Jones Knowles Ricthie in London. He thinks of his work as an extension of himself and thinks creativity can change the world – or at least make it a bit more fun.

What does it mean to you to be representing the UK at Cannes Lions 2021?

As two Designers who come from a different background, it’s humbling to have our work recognised among such talented professionals. We take it as a lifetime opportunity to be able to attend the Cannes Lions Festival and represent the UK in the Young Lions Competition.

This year, the runners up for the Design category were Michael Greenhalgh and Tidiane Diagana of McCann Central. View their entry here.

Michael Greenhalgh, Designer, McCann Central

Mike is a designer at McCann Worldgroup, based in Birmingham. A digital native at heart, he specialises in branding, digital content creation and motion graphics.

Tidiane Diagana, Designer, McCann Central

Tidiane is a Designer at McCann Birmingham, specialising in Content creation and Motion Design with keen interests in videography and photography.

How was your experience in taking part in the UK Young Lions Design competition?

We feel very privileged to have been recognised for our work for Young Lions Cannes UK, 2020. We thoroughly enjoyed participating and would encourage all young creative from across the advertising industry to get involved next year.

This year, the judges highly commended Lauryn Raymond and Benjamin Kruczyk of Sudler London WPP. View their work here.

Lauryn Raymond, Junior Designer, Sudler London WPP

Lauryn is a graphic designer who has worked in London, Berlin and New York. Last year she graduated from the University of Arts London with a first in Graphic Branding & Identity. She has a strong passion for great visual communication, storytelling and problem solving.

Benjamin Kruczyk, Middleweight Creative / Copywriter, Sudler London WPP

Benjamin is a Medical Copywriter with a background in Immunology as well as Science Communication and Public Engagement. He has worked in healthcare communications for five years on a variety of therapy areas and creative projects. When not working he enjoys photography, keeping active and cooking up a feast.

How was your experience in taking part in the UK Young Lions Design competition?

We really enjoyed our experience, from breaking down the brief and thinking of different ways to portray our ideas to developing our final entry. It was a great opportunity for us to work on a project where we could express our creativity and ideas.