The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Welcome to our 2018 Annual Review

Annual Report

We are pleased to announce the publication of our 2018 Annual Review.

In this annual publication we provide an update on all our activities over the course of the previous year, from work on behalf of Promote UK to homegrown campaigns like our work on the anti-sexual harassment campaign timeTo.

Other highlights for the year include taking on the responsibility of being the UK’s rep for the Cannes Lions, the announcement of our new president Keith Weed, and our work encouraging British SMEs to advertise.

Please do download a copy, and join our calls to action for even more work to protect the rights, roles and responsibilities of advertising in 2019.

Download our Annual Review 2018
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The Advertising Association is the place where we all come together for the common good and now is the most vital time of all for this trade body to show its real, unique strength - teamwork

James Murphy Chairman, Advertising Association
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