The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

With its pool of diverse skills, global talent and world class creative capabilities, the UK Advertising market is not just your gateway to Britain; it’s your gateway to everywhere.
UK Advertising is made global. 

UK Advertising has a rich history and strong global reputation for creativity. UK Advertising is in the perfect time zone for working globally, able to service businesses in the USA and Asia and everywhere in-between. UK Advertising speaks many languages and attracts creative talent from all over the world. It’s this genetic make-up that makes the UK advertising industry rich in cultural perspectives and innovative ideas.

UK Advertising is the global hub and it is also a global gateway for companies looking to go global. UK Advertising wants all brands to see the UK as a home from home and the first place they come to when expanding their business.
UK Advertising welcomes brand owners, platforms and agencies to work with us to fulfil their global ambitions.


Every company in the UKAEG shares the same collective ambition to work together, collaborate and do business around the world. In these extraordinary times, this is more important than it has ever been. Backed by the Advertising Association, the IPA, the APA, the DMA, London & Partners and the Creative Industries Council, the Export Group features 50+ of the best companies drawn from across the UK’s advertising and marketing services industries. It is supported through the industry’s partnership with the Department for International Trade (DIT) and includes the support of the GREAT campaign team.
Contact Aisling Conlon to find out more about our companies or joining UKAEG.

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