The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

The UK has a long heritage as one of the world’s leading hubs for advertising and marketing services, and as we adapt to the impact of Covid-19, UK advertising is very much open for business and continues to work with clients and partners all around the world.
Over the years Global clients have been drawn to the UK for many reasons including;

  • The UK is the most awarded advertising hub per capita.
  • That talent aspires to work in the UK bringing with them an excellent knowledge of international markets and making the UK a place to do business.
  • The UK is also the world’s most advanced digital advertising economy, third only in size to the US and China, according to a recent report by Credos, UK advertising’s thinktank.
  • The UK is home to some of the world’s leading storytellers with a unique culture of delivering effectiveness through creativity.

All of this means we can provide international businesses with an unrivalled concentration of expertise, creativity and knowhow, to produce the world’s most effective advertising work. UK advertising, with its brilliant combination of strategic, creative, technological and production capabilities, will play a crucial role in the recovery for the economy and for brands around the world.

The UK Advertising Export Group (UKAEG) is here to support the international growth of UK advertising and marketing services and build on the UK’s position as a global advertising hub. it is an industry partnership with DIT to accelerate profile and lead generation opportunities in key international territories. UKAEG members represent a broad selection of the talent and capabilities of the UK advertising and marketing services landscape. To find out more about joining contact Aisling Conlon.


The initiative is backed by the Advertising Association, the IPA, APA, DMA, London & Partners,  Creative Industries Council and Department of International Trade (DIT). 

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