UK ADVERTISING. MADE GLOBAL
The UK has a long heritage as one of the world’s leading hubs for advertising and marketing services, and as we adapt to the impact of Covid-19, UK advertising is very much open for business and continues to work with clients and partners all around the world.
Over the years Global clients have been drawn to the UK for many reasons including;
- The UK is the most awarded advertising hub per capita.
- That talent aspires to work in the UK bringing with them an excellent knowledge of international markets and making the UK a place to do business.
- The UK is also the world’s most advanced digital advertising economy, third only in size to the US and China, according to a recent report by Credos, UK advertising’s thinktank.
- The UK is home to some of the world’s leading storytellers with a unique culture of delivering effectiveness through creativity.
All of this means we can provide international businesses with an unrivalled concentration of expertise, creativity and knowhow, to produce the world’s most effective advertising work. UK advertising, with its brilliant combination of strategic, creative, technological and production capabilities, will play a crucial role in the recovery for the economy and for brands around the world.
The UK Advertising Export Group (UKAEG) is here to support the international growth of UK advertising and marketing services and build on the UK’s position as a global advertising hub. it is an industry partnership with DIT to accelerate profile and lead generation opportunities in key international territories. UKAEG members represent a broad selection of the talent and capabilities of the UK advertising and marketing services landscape. To find out more about joining contact Aisling Conlon.
The initiative is backed by the Advertising Association, the IPA, APA, DMA, London & Partners, Creative Industries Council and Department of International Trade (DIT).