The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

The UK Advertising Export Group is an industry partnership with UK Government to accelerate profile and lead generation opportunities in key international territories including China, Japan, South Korea, North America and Europe.

Its founding partners are the Advertising Association, the IPA, APA, DMA, London & Partners and the Creative Industries Council.

The group builds on the UK advertising industry’s Promote UK group which has supported more than 100 companies at major industry events around the world including last summer’s Creativity Is GREAT campaign at the Cannes Lions International Festival of Creativity. It also serves to harness the brilliant work of organisations such as the APA and IPA in showcasing the UK’s status as the global hub for advertising to a worldwide audience

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