We promote the role and rights of responsible advertising – trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy.
As the trade body representing UK advertising, our ability to champion the sector depends on the support and funding of industry stakeholders. That’s why we encourage trade bodies and commercial businesses to consider membership as the first and most impactful way to engage with and strengthen our work.
There are many ways you can get involved and we welcome organisations of all sizes to become part of the Advertising Association or to join our Front Foot network. There are also opportunities to support our Climate Action programme through Ad Net Zero and AdGreen, take part in the drive for international new business with our UK Advertising Exports Group, and partner with our media literacy programme, Media Smart.
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