There have been major changes to the regulation of gambling, gambling advertising and game-based promotions over the last decade. The Advertising Association has monitored and contributed to these developments, presenting research and submitting policy papers to ensure that outcomes are beneficial to consumers, businesses and the advertising industry. As regulation and best practice in gambling advertising continues to be reviewed and developed, we give voice to the concerns and the positive proposals of our members.
31 May 2011Advertising Association response to consultation on the future regulation of gambling in Northern IrelandIn this paper, we highlight the success of the 2005 reforms to the regulation of gambling in England, Wales and Scotland, and endorse the DSDNI's desire to aid growth by deregulating the advertising market while seeking to combat problem gambling. We also highlight the benefits to Northern Irish and UK-wide consumers and businesses of harmonising the regulations.Read the paper...
17 December 2009Response to the Strategic Review of Gambling Policy, Practice and Law by the Department for Social Development in Northern IrelandThe Advertising Association recommends in this response that DSDNI repeal the Statutory Instrument that governs gambling activity in the territory and seek amendment by the Westminster Government of the Gambling Act 2005 so as to extend its provisions to Northern Ireland, thereby permitting promotional activities that are currently prohibited there. An alternative, albeit sub-optimal approach, but one which achieves the same objectives is also proposed, in the event that adoption of the 2005 Act in its entirety is, for whatever reason, not regarded as possible.Read the paper...
22 July 2009Response to the Gambling Commission consultation on its Statement of Principles for Licensing and RegulationIn this response the Advertising Association proposes that those provisions relating to advertising within the existing SPLR be updated to reflect the successful working relationship the Gambling Commission has enjoyed with the Committee of Advertising Practice and Broadcast Committee of Advertising Practice since September 2007. It is also argued that the SPLR should better reflect the role of CAP and BCAP in ensuring that consumers are not misled by gambling advertisements.Read the paper...