Protecting and promoting the role, rights and responsibilities of advertising

  • 11/07/2014Weekly Round Up

    Every little helps this week in advertising matters with upward revisions of 2014 ad spend forecasts, help for SMEs and corporate responsibility.
  • 07/07/2014UK adspend forecasts lift after strong Q1, improving economy and World Cup

    Strong performances for TV and Radio in Q1 2014 and the improving economic outlook have led AA/Warc to revise its forecasts upwards for the UK’s ad market. According to the latest Expenditure Report, growth rates are predicted to reach 6% in 2014 and 6.7% in 2015. Tim Lefroy, Chief...
  • 04/07/2014Weekly Round Up

    #CreateUK fizzes and Labour sets out plans for advertising. Catch your weekly advertising matters here. 
  • 01/07/2014AA welcomes Labour's approach to advertising

    Tuesday 1st July: The Advertising Association has responded to Shadow Culture Secretary Harriet Harman’s statement on Labour’s approach to advertising, where she celebrated a “British success story”, ahead of her speech at today’s ISBA Annual Lunch.Sue Eustace...
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Advertising Topics

stats

Ad Stats

The Advertising Association, in partnership with Warc, publishes the AA/Warc Expenditure Report, a comprehensive, quarterly review of advertising spend on all major UK media. learn more

alcohol

Alcohol

The question of responsible alcohol advertising and its impact on drinking behaviour remains high profile and hotly contested. The AA operates an informal network for organisations wanting to stay close to the debate.  learn more

children

Children

The impact of the commercial world in general - and advertising in particular - on children has been a focus for successive UK governments. learn more

food

Food

Food advertising and marketing - while not a fundamental driver of diet or obesity - remains a hot topic, particularly when it comes to the marketing of foods high in fat, salt or sugar. learn more

privacy

Data and Privacy

Good data is becoming key to good advertising by enabling the effective targeting of ads to those consumers most likely to be interested in a product or service. learn more

body

Diversity

Advertising is responding to the challenge of diversity, especially with regard to ethnicity or body type, as well as promoting opportunity for everyone, regardless of background. learn more

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