The Advertising Association, in partnership with Warc, publishes the AA/Warc Expenditure Report, a comprehensive, quarterly review of advertising spend on all major UK media. learn more
The question of responsible alcohol advertising and its impact on drinking behaviour remains high profile and hotly contested. The AA operates an informal network for organisations wanting to stay close to the debate. learn more
The impact of the commercial world in general - and advertising in particular - on children has been a focus for successive UK governments. learn more
Food advertising and marketing - while not a fundamental driver of diet or obesity - remains a hot topic, particularly when it comes to the marketing of foods high in fat, salt or sugar. learn more
Good data is becoming key to good advertising by enabling the effective targeting of ads to those consumers most likely to be interested in a product or service. learn more
Advertising is responding to the challenge of diversity, especially with regard to ethnicity or body type, as well as promoting opportunity for everyone, regardless of background. learn more
The think-tank dedicated to understanding advertising.
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All children’s regulations, for every marketing technique, in one place.
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