The Media Business Course provides the best training available in media planning: the most exciting, dynamic and important discipline within marketing and advertising today. The course has been refreshed over 50 years by its own past...
The Advertising Association is its members, and those members are drawn from all sides of the advertising and marketing industry: the advertisers, the agencies and the media owners.
We facilitate discussion amongst members and reduce the costs of information gathering, policy research and political action. We enable our members to co-ordinate their activities and act collectively for the benefit of both individual organisations and the advertising industry as a whole.