Latest Publications

02/02/2012Advertising Association responds to Portman Group consultation on the Responsible Alcohol Marketing Code

The Advertising Association supports any moves towards less and better regulation. As such, we welcome the Portman Group's clear intention to reduce regulatory (and self-regulatory) duplication as set out in the consultation document. The A...

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23/09/2011Advertising Association response to BIS consultation on institutional changes for provision of consumer information, advice, education, advocacy and enforcement

The Advertising Association argues that any replacement for the OFT needs to be sufficiently resourced and have a strong enough brand identity to act as an effective legal back-stop to the advertising self-regulatory system. The paper outlines t...

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08/09/2011The Advertising Association responds to the Treasury consultation on a new approach to financial regulation

In this response, the AA sets out its position as to how a new regulatory framework for financial advertising can deliver strong consumer protection within a clearer and more proportional financial regulatory system. We comment on th...

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Latest News

02 February 2012

Advertising Association responds to Portman Group consultation on the Responsible Alcohol Marketing Code

The Advertising Association supports any moves towards less and better regulation. As such, we welcome the Portman Group's clear intention to reduce regulatory (and self-regulatory) duplication as set out in the consultation document. The A...

more >

13 December 2011

UK advertising spend sees growth as economy stalls

12 December 2011: Advertising spend in the UK grew by 1.5% in Q3 2011 to£3.8bn, with a similar rate of growth expected in Q4 (+1.3%) according to newfigures from AA/Warc. Cinema (+18.8%) and radio (+13.4%) recorded strongincreases but thes...

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07 December 2011

New research suggests young women prefer natural images in advertising

New research suggests young women prefer natural images in advertising 7 December 2011: Over three quarters (76%) of young women would prefer models in ads aimed at them to appear un-airbrushed, according to research published...

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04 November 2011

New research reveals advertising industry’s value has been under-estimated

New research by think-tank Credos suggests that previous estimates of the UK advertising industry’s value have been significantly understated. Credos, in collaboration with The Work Foundation, has established a new model to explai...

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10 October 2011

Advertising industry pledges action on children

10 Octorber 2011: Mark Lund, Chair of the Advertising Association's Children's Panel, will this week present to Prime Minister David Cameron new guidelines preventing children aged under 16 from being employed to act as brand ambassadors or in p...

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Latest Publications

02/02/2012Advertising Association responds to Portman Group consultation on the Responsible Alcohol Marketing Code

23/09/2011Advertising Association response to BIS consultation on institutional changes for provision of consumer information, advice, education, advocacy and enforcement

08/09/2011The Advertising Association responds to the Treasury consultation on a new approach to financial regulation

Latest News

02 February 2012

Advertising Association responds to Portman Group consultation on the Responsible Alcohol Marketing Code

13 December 2011

UK advertising spend sees growth as economy stalls

07 December 2011

New research suggests young women prefer natural images in advertising

04 November 2011

New research reveals advertising industry’s value has been under-estimated

10 October 2011

Advertising industry pledges action on children

Where would you like to go?

Initiatives