In January 2013, the AA/Deloitte report Advertising Pays used an econometric model to quantify the effects of advertising in the UK economy. It found that for every £1 spent on advertising, £6 is returned to GDP, a total impact of over £100 billion.
These insights – and some wonderful people at TBWA London – were the inspiration for a new poster campaign.
The message that advertising delivers huge value to UK plc is important not just in Westminster, but across our industry. Whether you are agency, media owner or client, you can help make advertising’s voice louder by sharing and displaying the campaign and reminding people that advertising pays.
Artwork, postcards and the full report can be downloaded here and you can join the conversation at #adpays.