As the voice of UK advertising we unite brands, agencies and media.
We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues and opportunities that affect them. Through engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
We facilitate discussion amongst members and reduce the costs of information gathering, policy research and political action. We engage with politicians and civil service officials to ensure the UK ad industry’s voice is heard in policy-making and enable our members to co-ordinate their activities and act collectively for the benefit of both individual organisations and the advertising industry as a whole.
There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single-voice when speaking to policy-makers and influencers.
Through our in-house industry leading research body Credos, UK advertising’s think-tank, we conceive and deliver insight and research about advertising to help the industry make informed decisions.
Through our Media Business Course we develop young ad industry talent by delivering the best media planning training there is.
By hosting advertising’s annual summit, LEAD, we inform and facilitate debate around overcoming obstacles to the growth of UK advertising.
"A Great Advert for Britain" (Advertising Association)
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We work hard to maintain a positive legislative and regulatory climate for our industry: self-regulation works.
We help Government make the right decisions about advertising policy in a wide range of areas such as: food, gambling, children, Digital.
We bring together sometimes opposing views to get consensus across the industry.
We are constantly representing the consensus views of many of the UK’s leading companies around areas of economic growth and social responsibility.
the benefits of advertising.
We deliver campaigns to increase MPs and other important stakeholders understanding of advertising.
Funded by our Front Foot members, we run campaigns that positively promote the industry.
One of our most important campaigns is Advertising Pays, which shows the value and benefit of advertising.
Because we think UK advertising is something to be proud of.
Every £1 spent on advertising contributes £6 to UK GDP.
Nearly 1 million jobs in the UK depend on advertising.
Since 2005 the UK has won more Cannes Lions than any other European country – over 1500.
35% of the top 20 UK ad agencies’ total revenue is generated by overseas business – almost £300 million.
Advertising export growth outstrips the wider economy and the creative industries.
The UK exports more advertising services than it imports to the tune of £1.6 billion – this is the largest trade surplus in ad services in Europe.
Growth in exports of advertising is larger than that of the wider economy, with annual UK exports of advertising services worth £4.3 billion.
What are we doing to promote UK advertising?
As part of our ‘Advertising Pays 6: World class advertising, world class talent’ research the Advertising Association (as the voice of the UK ad industry) are dedicated to bringing to life first-hand what makes the UK such a creative powerhouse – the people.
As the advertising sector faces unprecedented challenges, both from within and externally, we hope that both the research and supporting ‘A Great Advert for Britain’ campaign we have created can not only help employers make better decisions about their talent pipelines but that it will also inform policy makers and educators on what’s required to ensure the sector continues to thrive