Welcome to our Advertising Pays 8 hub – a one-stop-shop for the best UK advertising campaigns that have made a positive contribution to society!
Advertising Pays 8 is the latest report from UK advertising’s think tank, Credos and is focused on the hugely important social contribution made by UK advertising.
The report includes major new research commissioned by Credos on both the public’s and the advertising industry’s perception of the social good made by industry. The report also includes a variety of different case studies that bring our industry’s social contribution to life in a practical way. These case studies are grouped under five overall themes spanning different elements of social contribution and environmental sustainability: Health & Wellbeing; Community Improvement; Diversity & Inclusion; Environmental Preservation; and Human Rights.
This brand new hub features many of the leading examples of advertising’s social contribution that were researched for the report. It gives more information about how the campaigns came about, the purpose behind the advert and the impact it had on our society.
We will be growing this hub on an ongoing basis, so if you’d like to put forward a campaign to be included, or simply would like to know more, please do not hesitate to get in touch with Ellie.
Download your copy of Advertising Pays 8: UK advertising’s social contribution here.