“Christmas is a key time for advertisers large and small. In recent years, marketers of businesses using emotive Christmas advertising have won some of the industry’s biggest awards. Businesses delivering advertising with emotional resonance can be rewarded with powerful, long-term effects into the new year and beyond.
The Christmas season is a time when we see many of the very best, big-budget advertisements appearing in our media. As we forecast a record spend from advertisers, many people now see the official start of Christmas as when we hear or see a particular advertisement.”