About Us
The Advertising Association represents UK advertisers, agencies, media owners and tech companies. Founded in 1926, we promote the rights, roles and responsibilities of advertising domestically and internationally, acting as the link between practitioners and the politicians and policymakers whose decisions impact the sector. In concert with the advertising industry’s think tank Credos, we produce and disseminate research and reports that enable our members to make informed decisions. Our work is focused on a number of policy and leadership areas including trust in advertising, data and e-privacy, responsible use of AI, promoting growth and many more.
Advertising Association Members
Front Foot
What is Front Foot?
Front Foot is our industry’s exclusive member network, made up of over 100 businesses from across advertisers, media owners and agencies. As a coalition of senior leaders, Front Foot builds evidence, drives engagement and advocates advertising’s contribution to the economy, to society and to people. Members of the Front Foot network receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Policy & Government Affairs briefings and regulatory advice.
To discuss how your organisation can benefit, please contact Sarah.Virani@adassoc.org.uk
Front Foot Members
Advertising Association Council
Our Council is made up of over forty senior leaders from across the advertising industry. It includes representatives from advertisers, agencies, mediaowners, tech companies, and trade bodies.Â
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Adam Minns, Executive Director, COBA
Amanda Griffiths, Head of Communications Planning,Royal Mail MarketReach
Andria Vidler, CEO Allwyn Plc, AA President
Charlie Rudd, CEO, Publicis Groupe UK’s Creative Practice, AA Vice President
Charlotte Frijns, CFO EMEA, AA Hon Treasurer, Publicis Groupe
Chris Daly, CEO, CIM
Clive Mishon, Founder Director, Alliance of Independent Agencies
Dyana Najdi, Managing Director, UKI partners & specialists, Google
Lord (Guy) Black of Brentwood, Deputy Chairman, NMA
James Best CBE, Chair, Credos
Jane Frost CBE, CEO, Market Research Society
Jeremy Rosenberg, Senior Director Advertising Sales Strategy and Operations, Warner Bros, Discovery
Jon Mew, Chief Executive, IAB
Josh Partridge, Head of Sales, EMEA, Spotify
Julian Douglas, International CEO and Vice Chairman /IPA President, VCCP & AA Export Champion
Karin Seymour, Director of Client and Marketing, Sky Media
Kathryn Jacob OBE, CEO, CAA (Cinema Advertising Association)
Katie Coteman, SVP UK & International Advertising, ParamountÂ
Kris Boger, UK MD, TikTok
Chaired by our President, Andria Vidler, the Council meets three times a year to discuss the big issues affecting our members and ensures we are meeting our strategic objectives across the broad range of issues and work we cover.
Mark Lund OBE, Chair, Asbof
Matt Payton, CEO, Radiocentre
Mike Gordon, CCO, Global
Nathan Ansell, CCO, Waitrose, AA President ElectÂ
Owen Meredith, MD, Public Policy, DMG (Daily Mail Group)
Paul Bainsfair, Director General, IPA
Simon Michaelides, Director General, ISBA
Rak Patel, Chief Commercial Officer, Channel 4
Richard Reeves, Managing Director, AOP (Association of Online Publishers)
Sajeeda Merali, CEO, PPA (Professional Publishers Association)
Sam Smith, Managing Director, Clearcast
Scott Guthrie, Director General, IMTB (Influencer Marketing Trade Body)
Sebastian Munden CBE, Chairman, Ad Net Zero, WRAP
Shruti Dube, Country Director, UK, META
Simon Daglish OBE, Group Commercial Director, ITV
Steve Davies, CEO, Advertising Producers Association
Tariq Slim, Head of Agencies, Snap
Tim Lumb, Director, Outsmart
From the Advertising Association
Stephen Woodford, CEO
Matt Bourn, Communications Director
Sharon Lloyd Barnes, Commercial Director & Inclusion Lead
Chris Walker, Director of Public and External Affairs
Konrad Shek, Public Policy & Regulation Director
Front Foot Board
Charlotte Frijns, AA Hon Treasurer
Dominic Carter,Group Chief Commercial Officer, News UK
James Best CBE,Chairman, Credos, CAP/BCAP
Karen Stacey, CEO, Digital Cinema Media
Matt Bush, SVP Global Agency Partnerships, Smartly.io
Miranda Hipwell, CEO, adam&eve\TBWA
Natalie Bell, CEO, EMEA, OMD
Paul Bainsfair, Director General, IPA
Simon Daglish OBE, Group Commercial Director, ITV
Simon Michaelides, Director General, ISBA
Stephen Woodford, AA Chief Executive
Work with us
Working at the Advertising Association means representing a dynamic, creative industry where the UK is a global leader. We are a team of passionate, driven individuals who believe in collaboration, innovation, and delivering meaningful results for our members and our industry.
Our values of Leadership, Excellence, Striving, Empathy and Learning are central to everything we do. We offer a competitive package of employee benefits including hybrid working, healthcare, life assurance, income protection, contributory pension, cycle to work, and a generous holiday allowance.
Contact us
Please do not hesitate to get in contact about our activities, ongoing projects, and publications. We are happy to help in any way we can.
Membership enquiries can be sent to Sarah.Virani@adassoc.org.uk
For media enquiries, please contact Matt.Bourn@adassoc.org.uk
Registered address
5th Floor, 95 Aldwych, London, WC2B 4JF
