The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

About The Event

Now in its 9th year and firmly established as the place where advertising meets politics, Our annual summit LEAD brings together the heads of the UK advertising industry to set the agenda for the year ahead in partnership with leaders from across the political landscape.

Don’t just take our word for it – read on for a small selection of testimonials from 2019:

“This is by far the best LEAD event I have attended and quite possible one of the best seminars I have ever been to. Great speakers, excellent content, and an energising variety of topics covered in a timely, but not rushed format.”
Graham Temple, Immediate Past Chairman, IPM

“I wanted to thank you for an excellent conference. I would go as far as to say I thought it was the best conference I have been to for years.  Thought provoking, and genuinely made me realise how important the work you do at The Advertising Association is.”
Juliet Timms, Grace Blue Partnership

“I think I’ve been to every LEAD event and this was the best yet.  The content was virtually all excellent and the atmosphere of frankness about our current challenges was VERY refreshing.  Great job.”
Bob Wootton, Founder, Deconstruction

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LEAD Scotland

National Museum of Scotland, Edinburgh