The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

About The Event

Companies attending to date include: 

adam&eveDDB • AdGreen • AOP • ASA • Aviva • Barclays • BEIS • Birdseye UK LTD • British Heart Foundation • Britvic • BP • Camelot • Clear Channel •  Channel 4 • ComScore • Creative Equals • Deconstruction • DFS • Digital Cinema Media • Direct Line Group • DMA • Ebiquity PLC • Electric Glue • Enders Analysis  • Engine UK • EVERFI • Facebook • Framestore • Guardian News and Media • General Mills UK • Global • Google •  Hays •  IAB • Integral Ad Science • IPA • ITV •  Jaguar Land Rover • Karmarama • Kia Motors • LADbible Group • Leith •  L’Oreal • LEGO Group • Legal & General • MAIL METRO MEDIA • Manning Gottlieb OMD • Mars Wrigley • MBA • Massivemusic • Media Smart • Merman London • M&C Saatchi • NABS • Navigate Digital • NewsUK • OMD Group UK • PAMCo • Pearl & Dean • PHD • PPA • Procter & Gamble • Publicis Groupe • PwC • Sainsbury’s  • Snap  • Storck UK • Tesco • The Beyond Collective • the7stars • The Walt Disney Company • Thinkbox • TikTok • Total Media Group • TSB Bank • VCCP • Virgin Management • Whistl Doorstep Media • Wunderman Thompson • Pinterest • Sky Media • Spotify • Strat7 • Studio • the7stars • TikTok • Thinkbox • Unilever •  Uncommon • Unruly •  VCCP • Verizon Media • Virgin Management • Wavemaker • Weber Shandwick • Wieden+Kennedy • Whalar • WPP