The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Celebrating the UK’s createch industry

/ June 21st 2019 / Matthew Evans

The UK is a world leader in the createch industry and following the recent London Tech Week and Createch conference, Janet Hull of the IPA and Advertising Exports Champion James Murphy led a panel that showcased the innovation and know-how that are hallmarks of British createch across the globe.

Neil Henderson, CEO of St Luke’s demonstrated the work that the agency had created for New Zealand brand Old Mout Cider as it successfully sought to go global and enter the UK market, drawing on its NZ heritage by creating animated brand characters. Jude Ower, CEO of Playmob, discussed how her business is using the power of gaming and data to build meaningful relationships between brands and consumers in what is now a global industry worth $70.3bn, with key markets including the Middle East, Africa and Asia.

Finally Carl Grinter, MD of Three Wise Monkeys outlined how his firm is breaking boundaries in the area of liminal surprise by moving people from physical, to virtual and back to the physical world via advertising.

See a gallery of images from the event below.

Other News & Opinions View More