The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.
The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.
Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.
Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.
Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.
The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.
The UK is a world leader in the createch industry and following the recent London Tech Week and Createch conference, Janet Hull of the IPA and Advertising Exports Champion James Murphy led a panel that showcased the innovation and know-how that are hallmarks of British createch across the globe.
Neil Henderson, CEO of St Luke’s demonstrated the work that the agency had created for New Zealand brand Old Mout Cider as it successfully sought to go global and enter the UK market, drawing on its NZ heritage by creating animated brand characters. Jude Ower, CEO of Playmob, discussed how her business is using the power of gaming and data to build meaningful relationships between brands and consumers in what is now a global industry worth $70.3bn, with key markets including the Middle East, Africa and Asia.
Finally Carl Grinter, MD of Three Wise Monkeys outlined how his firm is breaking boundaries in the area of liminal surprise by moving people from physical, to virtual and back to the physical world via advertising.