The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA COMMENT: General Election 2019

/ October 30th 2019 / Matthew Evans

Following the announcement that a General Election is to be held on 12 December 2019, our Chief Executive Stephen Woodford has made the following comment.

“We welcome the election in the hope that it will provide resolution to the Brexit situation and end the uncertainty for industry and the country. Despite this uncertainty, advertising growth has been resilient and whatever the election outcome, the UK’s advertising industry is ready, as a key part of the UK’s fast-growing creative industries, to contribute to a future of strong and sustainable growth for our country.”

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