The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Getting the best Brexit deal possible for UK advertising

/ January 26th 2019
Brexit

The Advertising Association’s priority is protecting the future of our industry in a post-Brexit world. We have heard and consulted around sustained calls from the industry for clarity on the Government’s position towards advertising services, protecting data flows or the rights of EU workers. The AA has been lobbying hard, as well ensuring the very best information and advice was fed in at every stage of the decision-making process.

Advertising is a vital component of the UK economy, with adspend of more than £22bn in 2017 generating more than £132bn in value for GB plc. Not only that, but we are a giant in the global ad industry. More than a third of the top 20 UK ad agencies’ revenue comes from overseas business – that’s almost £300m – and growth in advertising exports is larger than that of the wider economy, with annual UK exports of advertising services worth £5.8bn, according to the latest figures. Moreover, the flow of talent goes both ways, and ensures that the UK has an outsized influence in the rest of the world, making certainty about workers’ rights a must-have around Brexit.

Stephen Woodford has been visible in media appearances specifically about the issue while other members of the team have been in ongoing communication with MPs as well as working closely with government officials and industry leaders.

In November, we issued the following statement with regards to Brexit, and the lack of clarity on services in general:

“[Brexit] is concerning for services – considering its huge role in the economy – and for advertising in particular given our £132bn contribution to UK GDP. March 29 2019 is drawing ever closer and the clock is ticking ever more loudly. The time for answers and a sensible way forward is now upon us.”

Currently the issue is still up in the air, but we continue to press on with its core issues, and for the preservation of the UK’s talent and skills post-Brexit.

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