The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 22.11.19

/ November 22nd 2019 / Ellie Mason
Advertising Matters

Happy Birthday, Jeremy Bullmore!

Our former Chairman Jeremy Bullmore turned 90 yesterday! He has made a huge contribution to the industry and to mark his special day, our very own Director of Credos Karen Fraser MBE wrote an article on the first time she met Jeremy, the work he did for the Advertising Association, which includes Advertising’s Big Questions, and a very special new collection at the History of Advertising Trust.

You can read the article in full on Campaign here.

Healthier Choices, Healthier Children

This week we took part in the ‘Healthier Choices, Healthier Children’ conference organised by Government Events. Stephen highlighted the existing strong rules around HFSS advertising and some of the industry initiatives in place to encourage healthier lifestyles among young people. Attendees largely consisted of health campaign groups such as Sustain and the Obesity Health Alliance.

Waddup Dawg?!

On Wednesday we held our latest Digital Advertising Working Group meeting. Chaired by our Chief Executive Stephen Woodford, the group discussed follow up to the ICO’s Adtech fact finding forum and shared information on various activities.

The group is developing an industry narrative and coordinating next steps. For more information on how to contribute to this work please contact our Strategic Policy Advisor Konrad Shek.

Remembering Tim Bell


Ad and PR industry legend Tim Bell’s Memorial service will be held on February 27th at St Paul’s Church, Knightsbridge, at 12pm, with a party afterwards at The Berkeley.

RSVP is essential, to secure your place please email


You’ve made it this far – why not treat yourself and watch our ad of the week?

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