The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Journalism Matters Week 2020

/ October 5th 2020 /

Today marks the first day of Journalism Matters week – the news media industry’s annual campaign which highlights the vital role trusted news media journalism plays in our democratic society.

Run by the News Media Association (NMA), Journalism Matters is a chance for news media titles to tell their readers about the important job they do and why they do it. Anyone can take part by voicing their support for their newspaper and highly trusted journalism which underpins democracy.  By campaigning on behalf of their readers, independent news media can make a real difference to people’s lives and bring about change for the better.

This year, Journalism Matters is focusing on the vital importance of trusted news media journalism during the coronavirus pandemic, and emphasising its importance, The Queen has sent a message of support highlighting the vital role played by newspapers during the pandemic.

The Queen wrote: “On the occasion of the 2020 Journalism Matters Week, I am pleased to send my best wishes to the members of the News Media Association.

“The Covid-19 pandemic has once again demonstrated what an important public service the established news media provides, both nationally and regionally. As our world has changed dramatically, having trusted, reliable sources of information, particularly at a time when there are so many sources competing for our attention, is vital.

“The efforts of the news media to support communities throughout the United Kingdom during the pandemic have been invaluable – whether through fundraising, encouraging volunteering, or providing a lifeline for the elderly and vulnerable to the outside world.

“As you reflect on your achievements this year, and the challenges you have faced, I send my warm good wishes to you all for a most successful and memorable week.”

Advertising Association Chief Executive, Stephen Woodford, said: “The Queen’s message for 2020 Journalism Matters Week is a timely reminder of just how important quality independent journalism is, particularly during times of crisis. We know advertising is a vital revenue stream for local, regional and national journalism, helping our news media to continue its work providing essential public health information. We encourage all in our industry to continue their support for news media, where they can, as we all work together to get through this challenging period.”

For queries or questions about Journalism Matters please contact Paul Sinker paul@newsmediauk.org or Laura Skerrett laura@newsmediauk.org.